Greenpeace finds the financial sector particularly (among the “for-profit sectors”) very sensitive to its concerns. And they pat themselves for gathering in insurance companies and banks to support their cause. In fact, it all depends on how you talk to these people – these moneywallahs. Mind your language, they will come with you:
“Greenpeace framed discussions about global climate change as a hard-headed matter of risk management rather than only as a soft-hearted matter of protecting fragile ecospheres. With this approach it succeeded in attracting the banking and insurance industry to participate in the negotiations….”
“As Paul Hohnen argues in his case study, Greenpeace was able to achieve a coup in international climate change negotiations by engaging private insurance companies and motivating them to speak out.”
“By bringing in the insurance industry, Greenpeace was able to tip the balance of power within the negotiations by exploiting intrasectoral differences between the fossil fuels industry and the insurance industry.”
For details, browse the following:
http://www.gppi.net/fileadmin/gppi/Hohnen_Greenpeace.pdf
http://www.gppi.net/fileadmin/gppi/Critical_Choices.pdf
Beyond Capital 